Privacy Notice
Privacy Notice
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 The responsible party for data processing on this website, according to the General Data Protection Regulation (GDPR), is European Marine Spares (EMS) Germany GmbH, Süderstrasse 77, 20097 Hamburg, Germany, Phone: +49 40 235 14 56 00, Email: info@ems-spares.de. The party responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
2.1 During merely informational use of our website, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
The processing is carried out according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock icon in your browser line.
We use cookies to make our website appealing and enable the use of certain functions. These are small text files stored on your device. Some cookies we use are deleted after the end of the browser session (so-called "session cookies"). Others remain on your device and enable the storage of browser settings (so-called "persistent cookies"). If certain cookies we use also process personal data, the processing is done according to Art. 6 para. 1 lit. b GDPR either to execute the contract or according to Art. 6 para. 1 lit. a GDPR in case of a given consent or according to Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective page visit.
You can set your browser to inform you about the setting of cookies and decide individually about their acceptance, exclude the acceptance of cookies for specific cases or in general.
Please note that if you reject cookies, the functionality of our website may be limited.
When you contact us (e.g., using a contact form or email), personal data is collected. The data that is collected when using a contact form is evident from the form itself. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after final processing of your request; this is the case when it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal storage obligations to the contrary.
5.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text modules stored on your device that collect specific information. This information includes your IP address, which, however, is shortened by Google by the last digits to exclude direct personal reference.
The information is transmitted to Google's servers and processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website use and internet use. The IP address transmitted by your browser in the context of Google Analytics and shortened will not be merged with other Google data. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.
All the processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent according to Art. 6 Para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your website visit. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a contract with Google for order processing, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites.
Demographic Features
Google Analytics 4 uses the special feature "demographic features" and can thus create statistics that make
statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and
information from third parties. This can identify target groups for marketing activities. However, the collected
data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
In addition to Google Analytics 4, this website may use Google Signals to create cross-device reports. If you have
activated personalized advertisements and have linked your devices to your Google account, Google can, subject to
your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, analyze your user
behavior across devices and create database models, including cross-device conversions. We do not receive any
personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the
"Personalized Advertising" function in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en Further information on Google Signals
can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en
UserIDs
In addition to Google Analytics 4, this website can use the "UserIDs" function. This assigns a unique, persistent,
and non-personally identifiable ID string to a user. This enables tracking across different devices (cross-device
tracking), allowing a more detailed understanding of user behavior. The data collected by UserIDs is also stored
for a period of two months and then deleted.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
5.2 Google Tag Manager
This website uses the "Google Tag Manager", a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analysis services, and calibrating, controlling, and linking them through a unified user interface. The Google Tag Manager itself does not store or read information on user devices. Moreover, the service does not carry out independent data analyses. However, when accessing the site, your IP address is transmitted to Google and may be stored there. A transfer to servers of Google LLC in the USA is also possible.
This processing only takes place if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your site visit. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a contract for order processing with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
5.3 Matomo
This website uses a web analytics service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Matomo").
To protect site visitors, Matomo uses a so-called "config_id" to enable various analyses of site usage within a short time window of up to 24 hours. The site's "config_id" is a randomly set, time-limited hash of a limited set of visitor settings and attributes. The config_id or config-hash is a string calculated for a visitor based on their operating system, browser, browser plugins, IP address, and browser language. Matomo does not use device fingerprinting and uses an anonymized IP address of the site visitor to create the "config_id".
If the information processed in this way includes personal user data, processing is carried out according to Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. To object to the data processing of your visitor data in the future, we provide you with a separate option to object on our website.
If data collected using Matomo technology (including your pseudonymized IP address) is transferred to Matomo servers in New Zealand and processed for usage analysis purposes, we inform you that the European Commission has issued an adequacy decision for New Zealand, certifying compliance with European data protection standards for international data transfers.
If data is also transferred to the provider's servers and the web analytics service was not installed locally on our server, we have concluded a contract for order processing with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
6.1 Google Ads Remarketing
This website uses the retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Additional data processing only takes place if you have agreed to Google linking your Internet and App browser history to your Google account and using information from your Google account to personalize the ads you view on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. To do this, your personal data is temporarily linked with Google Analytics data to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the above-described processing, especially the setting of cookies for reading out information on the used device, will only be carried out if you have given us your explicit consent according to Art. 6 Para. 1 lit. a DSGVO. Without this consent, the use of retargeting technology will not take place during your website visit.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie-Consent-Tool" provided on the website.
For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on a decision of adequacy by the European Commission.
6.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and Google Ads conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to advertise our attractive offers on external websites using advertising material (so-called Google Adwords). We can determine how successful each advertising measure is in relation to the data of the advertising campaigns. Our aim is to show you advertisements that are of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Thus, cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn about the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details about the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the above-described processing, especially the setting of cookies for reading out information on the used device, will only be carried out if you have given us your explicit consent according to Art. 6 Para. 1 lit. a DSGVO. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website.
You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and
installing the Google browser plugin available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
Please note that certain functions of this website may not be used, or only to a limited extent, if you have
deactivated the use of cookies.
Google's privacy policy can be viewed here: https://www.google.com/policies/privacy/
For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on a decision of adequacy by the European Commission.
7.1 FontAwesome
This site uses so-called Web Fonts provided by the following vendor for consistent presentation of fonts: Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA.
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the vendor's servers. In this process, certain browser information, including your IP address, is transferred to the vendor.
The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have expressly consented to it in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service using the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a default font will be used from your computer.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
7.2 Google Web Fonts
This site uses so-called Web Fonts provided by the following vendor for consistent presentation of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the vendor's servers. In this process, certain browser information, including your IP address, is transferred to the vendor.
Data may also be transferred to: Google LLC, USA.
The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have expressly consented to it in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service using the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a default font will be used from your computer.
The provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection standards based on a decision of adequacy by the European Commission.
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies that require consent and cookie-based applications. The "Cookie Consent Tool" displays an interactive user interface to users when accessing the page, allowing them to give consent for certain cookies and/or cookie-based applications by ticking boxes. By using this tool, all consent-required cookies/services are loaded only when the respective user gives their consent by ticking the boxes. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If personal data (such as IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is also Art. 6 para. 1 lit. c GDPR. As responsible parties, we have a legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.
If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For more information about the operator and the settings of the Cookie Consent Tool, please refer directly to the corresponding user interface on our website.
9.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) concerning the processing of your personal data, with reference made to the respective legal basis for their exercise:
9.2 RIGHT TO OBJECT
IF, WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and, if relevant, additionally by the respective legal retention period (e.g., commercial and tax retention periods).
When processing personal data based on explicit consent pursuant to Art. 6 Para. 1 lit. a GDPR, this data is stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the framework of contractual or quasi-contractual obligations based on Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods expire, unless it is still required for contract fulfillment or initiation and/or we do not have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object according to Art. 21 Para. 1 GDPR, unless we can prove compelling reasons worthy of protection for the processing that outweigh your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for direct advertising purposes based on Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object according to Art. 21 Para. 2 GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.